Keywords play an essential role in every field of your SEO campaign. Well Defined and categorized keywords will help you in link outreach and community building online that are beneficial in order to drive relevant traffic to your site.
There are 9 types of keywords used to target different kind of audience at each stage of the funnel. Let’s discuss here in this blog what kind of keywords we need to use to maximize our SEO efforts?
- Long-tail keywords
- Short-tail keywords
- Geo-targeting keywords
- LSI keywords
- Long-term evergreen keywords
- Short-term fresh keywords
- Product defining keywords
- Customer defining keywords
- Intent targeting keywords
- Long-Tail Keywords:
The least competitive and most popular keywords in the set are the long tail keywords. Thay play the significant role to drive users. It is much easier to achieve a higher position for long tail keywords because of lower search volume compared to a short-tail keyword.
The long tail keywords are consist of sentences or phrase that an individual searches on Google. For example “how to prepare tea” “how does Voice Recognition Technology Work” but it’s necessary to use the right combination of words for long tail keywords to drive the most relevant traffic.
2. Short-Tail Keywords:
The short tail or broad match keywords are one of the greatest ways to drive more traffic on your website because of the high volume of monthly searches. These keywords are also called head keywords because they are made up of one or two words.
But it’s a little bit difficult to rank high by using short term keywords. For example if you use the word “hijab” for your online clothing store then the search engines will show the results “what is hijab”, “how to wear hijab” or “What does hijab symbolize”. In such kind of scenario, it is not only difficult to rank for your online hijab selling store but also to drive relevant traffic to your website. In other languages the short term keywords don’t Short-tail keywords don’t convert well because of the difficulty in matching searcher intent.
3. Geo-Targeting Keywords
Geo-targeting keywords, sometimes also called location based keywords. It is fair to say that these keywords genuinely help you to identify your business based on its location and the location of your desired customer base. In other words, they are more beneficial for local businesses.
For example you are running a bakery in London. Then your desired audience must be from your business’s near by location. What is more, thanks to updates to Google’s search algorithm, prospective customers don’t even have to type in “London” as part of their search. If they search for “bakery near me” or “cakes and pastries” and they’re in London, Google will automatically deliver search results based on their location.
4. LSI Keywords:
The Latent Semantic Indexing keywords are perfect combination of words that are closely related to your main keyword. But before that you should carefully choose your main keyword. For Example the word ”python” is our main keyword then we can use “python developers”, “python development” or “python web development services” as LSI keywords.
LSI allows search engines to understand what exactly your content is about.
5. Long-Term Evergreen Keywords:
The search volume of long-term evergreen keywords remains the same over the years. Yes, in any case they might fluctuate but never be extreme change. They mostly tend to have medium competitive rate as well as moderate search volume. The example of these kinds of keywords is “learn English”
6. Short-Term Fresh Keywords:
When you think about fresh keywords then you need to think about something that is hyped instantly. After after a specific period of time they will drop dramatically.
For example the keyword “GOT Session 8” is a short-term keyword because It was in trending when then the season 8 was released but after that the search volume drops. So, you can never get long term traffic by using these keywords but they are beneficial for blogging.
7. Product Defining Keywords:
The product defining keywords are used to describe the particular product in a better way. They help to drive the most relevant traffic to your business. One of the major benefits of choosing these keywords is that they have low search volume, low competitive rate and specific search intent. One of the best ways to choose these keywords is just have a look at the description of your product then search for the suitable keyword.
8. Customer Defining Keywords:
The customer defining keywords are best used for eCommerce website where you specifically need to add categories. One of the major benefits of choosing these keywords is their low search volume, low competitive rate and what is more, they directly address the customers.
For example: “T-shirts for women”, “XL T-shirts for women”, “shoes for men”, “Men shirts online” etc.
The intent targeting keywords are used for queries. Like why, what or how?
For example: how SEO works? What is angularjs development etc.
There are many online tools that will help you to find the best keywords ideas but Google’s Keyword Planner is still on top and provides you the best matching results.